DROP DOIS EDITORIAL

September 3, 2026

For DROP DOIS we created what is possibly my favourite campaign ever.

I wanted to keep it simple but complex, something we could shoot with only one model and a super small crew, just well planned, get there, shoot, go.

To make this possible and not a selection of boring shots of the same model, I thought about playing with something I've always Loved and have experimented with in the past - the over positioning of several shots of the same person acting as three different characters.

Since the drop is composed by three different snapbacks, this was perfect, so I did some scouting for locations (some classic Lisbon landscapes, my building, places that have a special space in my heart), selected the final locations and shots, created the moodboard and Luis was all in on the idea, as well as Catarina.

We started around 9:30am and went until 5:30pm or so and got it all done in one day. It was a beautiful day and I am very blessed to have such talented people around me and who want and like to work with me.

So I hope you like these as much as I do - the only model in the shots is Catarina, even though it may seem like it's three different models.

Thank you so much if you're even reading this, and here are some extra shots by me shot in 35mm film.