This was the very first look at the three snapbacks that compose DROP 000UM/UM.
I always want my origins and story to be present within the brand and communication throughout, so I thought it would be nice to place the hats on top of some cityscapes that are familiar to me and/or some of my favorite places, so that was the inspiration for this.
You'll be able to see popular Lisbon sights such as the river Tejo with the 25 de Abril bridge and the Cristo Rei, the green grass of Alameda, and a sun-bathed street of downtown with tram lines running over it.
All photos were taken my be, and the beautiful composition and editing to bring these to life was done by Azurite Lab.
